Cosmo seeks to be much more than a potato snack, so it wants to stand out on the shelf with a differentiated design to attract a young, fun and contemporary audience.The challenge of the project was to create a cheerful identity that matches the modern youth who is radiant yet minimalist and still maintains a happy and authentic style in the packaging. 

The solution was to work on a typography with a certain movement both in the brand and in the flavor and to explore striking colors that draw attention and make the brand more cheerful and outgoing.