Cosmo seeks to be much more than a potato snack, so it wants to stand out on the shelf with a differentiated design to attract a young, fun and contemporary audience.The challenge of the project was to create a cheerful identity that matches the modern youth who is radiant yet minimalist and still maintains a happy and authentic style in the packaging.
The solution was to work on a typography with a certain movement both in the brand and in the flavor and to explore striking colors that draw attention and make the brand more cheerful and outgoing.
Cosmo potato Chips Branding &
Packaging Creation for the mass
market target group.
Our mission is to develop brands that are bold, powerful and unforgettable.